Efficiency through relevance - how brand relevance impacts the performance of brand management

Document Type:	Conference or workshop publication
Year of publication:	2008
Book title:	Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
The title of a journal, publication series:	Proceedings ... EMAC conference / European Marketing Academy
Page range:	1-6
Conference title:	37th EMAC Annual Conference 2008
Location of the conference venue:	Brighton, UL
Date of the conference:	27-30 May 2008
Publisher:	Perks, Keith J.
Place of publication:	Brighton
Publishing house:	Univ.
ISBN:	978-1-905593-42-2
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.

Google Scholar: Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.

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