Efficiency through relevance - how brand relevance impacts the performance of brand management

Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.

Document Type: Conference or workshop publication
Year of publication: 2008
Book title: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
The title of a journal, publication series: Proceedings ... EMAC conference / European Marketing Academy
Page range: 1-6
Conference title: 37th EMAC Annual Conference 2008
Location of the conference venue: Brighton, UL
Date of the conference: 27-30 May 2008
Publisher: Perks, Keith J.
Place of publication: Brighton
Publishing house: Univ.
ISBN: 978-1-905593-42-2
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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