The Impact of Customer Prioritization on the Performance of B2B Relationships


Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik



Document Type: Conference or workshop publication
Year of publication: 2009
Book title: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
Page range: 1-7
Conference title: 38th EMAC Annual Conference 2009
Location of the conference venue: Nantes, France
Date of the conference: 26-29 May 2009
Author/Publisher of the book
(only the first ones mentioned)
:
Helfer, Jean-Pierre
Place of publication: Nantes
Publishing house: Audencia Nantes
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik The Impact of Customer Prioritization on the Performance of B2B Relationships. Helfer, Jean-Pierre 1-7 In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings (2009) Nantes 38th EMAC Annual Conference 2009 (Nantes, France) [Conference or workshop publication]


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