Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization

URL:	http://www.academia.edu/20590740/Can_Prioritizatio...
Document Type:	Conference or workshop publication
Year of publication:	2009
Book title:	AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	20
Page range:	206-207
Conference title:	AMA Summer Educators' Conference 2009
Location of the conference venue:	Chicago, IL
Date of the conference:	7-10 August 2009
Publisher:	Kamins, Michael
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-61567-798-6
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik

Google Scholar: Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik

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