Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization

Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik

Document Type: Conference or workshop publication
Year of publication: 2009
Book title: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 20
Page range: 206-207
Conference title: AMA Summer Educators' Conference 2009
Location of the conference venue: Chicago, IL
Date of the conference: 7-10 August 2009
Publisher: Kamins, Michael
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61567-798-6
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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