Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization


Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik



URL: http://www.academia.edu/20590740/Can_Prioritizatio...
Document Type: Conference or workshop publication
Year of publication: 2009
Book title: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 20
Page range: 206-207
Conference title: AMA Summer Educators' Conference 2009
Location of the conference venue: Chicago, IL
Date of the conference: 7-10 August 2009
Author/Publisher of the book
(only the first ones mentioned)
:
Kamins, Michael
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61567-798-6
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 206-207 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY AMA Summer Educators' Conference 2009 (Chicago, IL) [Conference or workshop publication]


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