Making a virtue of necessity - How firms can benefit from product failures

Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin

Document Type: Conference or workshop publication
Year of publication: 2008
Book title: AMA Summer Educators' Conference 2008: “Enhancing Knowledge Development in Marketing” : August 8-11, 2008 San Diego, California, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 19
Page range: 218-220
Conference title: AMA Summer Educators' Conference 2008
Location of the conference venue: San Diego, CA
Date of the conference: August 8-11, 2008
Publisher: Brown, James R.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-60560-618-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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