Making a virtue of necessity - How firms can benefit from product failures

Document Type:	Conference or workshop publication
Year of publication:	2008
Book title:	AMA Summer Educators' Conference 2008: “Enhancing Knowledge Development in Marketing” : August 8-11, 2008 San Diego, California, USA
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	19
Page range:	218-220
Conference title:	AMA Summer Educators' Conference 2008
Location of the conference venue:	San Diego, CA
Date of the conference:	August 8-11, 2008
Publisher:	Brown, James R.
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-60560-618-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin

Google Scholar: Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin

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