Making a virtue of necessity - How firms can benefit from product failures


Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin



Document Type: Conference or workshop publication
Year of publication: 2008
Book title: AMA Summer Educators' Conference 2008: “Enhancing Knowledge Development in Marketing” : August 8-11, 2008 San Diego, California, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 19
Page range: 218-220
Conference title: AMA Summer Educators' Conference 2008
Location of the conference venue: San Diego, CA
Date of the conference: August 8-11, 2008
Author/Publisher of the book
(only the first ones mentioned)
:
Brown, James R.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-60560-618-7
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Donnevert, Tobias ; Hammerschmidt, Maik ; Falk, Tomas ; Bauer, Hans H. ; Moser, Martin Making a virtue of necessity - How firms can benefit from product failures. Brown, James R. AMA Winter and Summer Educators' Conference Proceedings 19 218-220 In: AMA Summer Educators' Conference 2008: “Enhancing Knowledge Development in Marketing” : August 8-11, 2008 San Diego, California, USA (2008) Red Hook, NY AMA Summer Educators' Conference 2008 (San Diego, CA) [Conference or workshop publication]


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