With a little help from my enemy: Comparative advertising as a signal of quality

DOI:	https://doi.org/10.1111/j.1530-9134.2009.00238.x
URL:	https://onlinelibrary.wiley.com/doi/full/10.1111/j...
Additional URL:	https://www.researchgate.net/publication/46466370_...
Document Type:	Article
Year of publication:	2009
The title of a journal, publication series:	Journal of Economics & Management Strategy : JEMS
Volume:	18
Issue number:	4
Page range:	1071-1094
Place of publication:	Malden, Mass. [u.a.]
Publishing house:	Blackwell
ISSN:	1058-6407 , 1530-9134
Publication language:	English
Institution:	School of Law and Economics > VWL, Mikroökonomik (Stahl K.1988-2009, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Barigozzi, Francesca ; Garella, Paolo G. ; Peitz, Martin

Google Scholar: Barigozzi, Francesca ; Garella, Paolo G. ; Peitz, Martin

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