With a little help from my enemy: Comparative advertising as a signal of quality


Barigozzi, Francesca ; Garella, Paolo G. ; Peitz, Martin



DOI: https://doi.org/10.1111/j.1530-9134.2009.00238.x
URL: https://onlinelibrary.wiley.com/doi/full/10.1111/j...
Additional URL: https://www.researchgate.net/publication/46466370_...
Document Type: Article
Year of publication: 2009
The title of a journal, publication series: Journal of Economics & Management Strategy : JEMS
Volume: 18
Issue number: 4
Page range: 1071-1094
Place of publication: Malden, Mass. [u.a.]
Publishing house: Blackwell
ISSN: 1058-6407 , 1530-9134
Publication language: English
Institution: School of Law and Economics > VWL, Mikroökonomik (Stahl Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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