Messung und Analyse der Online-Werbeeffizienz


Bauer, Hans H. ; Hammerschmidt, Maik ; Hartung, Rüdiger ; Shenawai, Nico



DOI: https://doi.org/10.15358/0935-0381-2010-2-83
URL: https://elibrary.vahlen.de/10.15358/0935-0381-2010...
Additional URL: http://docplayer.org/13592657-Messung-und-analyse-...
Document Type: Article
Year of publication: 2010
The title of a journal, publication series: Controlling
Volume: 22
Issue number: 2
Page range: 83-88
Place of publication: München
Publishing house: Beck
ISSN: 0935-0381
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Hammerschmidt, Maik ; Hartung, Rüdiger ; Shenawai, Nico (2010) Messung und Analyse der Online-Werbeeffizienz. Controlling München 22 2 83-88 [Article]


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