Brick & Mortar vs. Click & Mortar - The Risks of Multi Channel Retailing

Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.

Document Type: Conference or workshop publication
Year of publication: 2009
Book title: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
The title of a journal, publication series: Proceedings ... EMAC Conference
Volume: 38
Page range: 1-9
Publisher: Helfer, Jean-Pierre
Place of publication: Nantes
Publishing house: Audencia Nantes
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item