Brick & Mortar vs. Click & Mortar - The Risks of Multi Channel Retailing

Document Type:	Conference or workshop publication
Year of publication:	2009
Book title:	Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
The title of a journal, publication series:	Proceedings ... EMAC Conference
Volume:	38
Page range:	1-9
Publisher:	Helfer, Jean-Pierre
Place of publication:	Nantes
Publishing house:	Audencia Nantes
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.

Google Scholar: Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.

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