Brick & Mortar vs. Click & Mortar - The Risks of Multi Channel Retailing


Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.



Document Type: Conference or workshop publication
Year of publication: 2009
Book title: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
The title of a journal, publication series: Proceedings ... EMAC Conference
Volume: 38
Page range: 1-9
Publisher: Helfer, Jean-Pierre
Place of publication: Nantes
Publishing house: Audencia Nantes
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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