All customers are equal, but some are more equal. Should firms prioritize their customers?

Homburg, Christian ; Totzek, Dirk ; Droll, Mathias

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Document Type: Article
Year of publication: 2010
The title of a journal, publication series: GfK Marketing Intelligence Review
Volume: 2
Issue number: 1
Page range: 16-25
Place of publication: Nürnberg
Publishing house: GfK
ISSN: 1865-5866
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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