All customers are equal, but some are more equal. Should firms prioritize their customers?

DOI:	https://doi.org/10.2478/gfkmir-2014-0067
Additional URL:	https://content.sciendo.com/view/journals/gfkmir/2...
Document Type:	Article
Year of publication:	2010
The title of a journal, publication series:	GfK Marketing Intelligence Review
Volume:	2
Issue number:	1
Page range:	16-25
Place of publication:	Nürnberg
Publishing house:	GfK
ISSN:	1865-5866
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Totzek, Dirk ; Droll, Mathias

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