All customers are equal, but some are more equal. Should firms prioritize their customers?


Homburg, Christian ; Totzek, Dirk ; Droll, Mathias



DOI: https://doi.org/10.2478/gfkmir-2014-0067
Additional URL: https://content.sciendo.com/view/journals/gfkmir/2...
Document Type: Article
Year of publication: 2010
The title of a journal, publication series: GfK Marketing Intelligence Review
Volume: 2
Issue number: 1
Page range: 16-25
Place of publication: Nürnberg
Publishing house: GfK
ISSN: 1865-5866
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Totzek, Dirk ; Droll, Mathias (2010) All customers are equal, but some are more equal. Should firms prioritize their customers? GfK Marketing Intelligence Review Nürnberg 2 1 16-25 [Article]


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