Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers?


Kuester, Sabine ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith


Document Type: Conference or workshop publication
Year of publication: 2010
Book title: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 21
Page range: 54-55
Author/Publisher of the book
(only the first ones mentioned)
:
Brady, Michael K.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61738-427-1
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith Product Bundling or Mental Simulation: What is More Effective in Reducing Usage Barriers? Brady, Michael K. AMA Winter and Summer Educators' Conference Proceedings 21 54-55 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Red Hook, NY [Conference or workshop publication]


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