Product bundling or mental simulation: What is more effective in reducing usage barriers?

Kuester, Sabine ; Fitzgerald, Jennifer ; Heß, Silke C. ; Bucerius, Judith

Document Type: Conference or workshop publication
Year of publication: 2010
Book title: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 21
Page range: 54-55
Conference title: AMA Winter Educators Conference 2010
Location of the conference venue: New Orleans, LA
Date of the conference: 19.-22.02.2010
Publisher: Brady, Michael K.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-61738-427-1
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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