Managers' marketing alliance formation behavior - The impact of company external conditions and managers' personality traits

Rilling, Thomas ; Kuester, Sabine

Document Type: Conference or workshop publication
Year of publication: 2010
Book title: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
The title of a journal, publication series: Proceedings ... EMAC Conference : 39th 2010, Copenhagen, Denmark, June 1-4 / European Marketing Academy
Page range: 99-100
Conference title: EMAC 2010
Location of the conference venue: Copenhagen, Denmark
Date of the conference: 01.-04.06.2010
Publisher: Beckmann, Suzanne C.
Place of publication: Frederiksberg
Publishing house: Copenhagen Business School
ISBN: 978-87-92569-01-1
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

BASE: Rilling, Thomas ; Kuester, Sabine

Google Scholar: Rilling, Thomas ; Kuester, Sabine

ORCID: Rilling, Thomas ; Kuester, Sabine ORCID: 0000-0003-0985-2288

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item