Managers' Marketing Alliance Formation Behavior - The Impact of Company External Conditions and Managers' Personality Traits


Rilling, Thomas ; Kuester, Sabine


URL: https://core.ac.uk/download/files/86/16639.pdf
Document Type: Conference or workshop publication
Year of publication: 2010
Book title: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
Page range: 99-100
Date of the conference: 1-4 June 2010
Author/Publisher of the book
(only the first ones mentioned)
:
Beckmann, Suzanne C.
Place of publication: Frederiksberg
Publishing house: Copenhagen Business School
ISBN: 978-87-92569-01-1
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Rilling, Thomas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Managers' Marketing Alliance Formation Behavior - The Impact of Company External Conditions and Managers' Personality Traits. Beckmann, Suzanne C. 99-100 In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings (2010) Frederiksberg [Conference or workshop publication]


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ORCID: Rilling, Thomas ; Kuester, Sabine ORCID: 0000-0003-0985-2288

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