Managers' marketing alliance formation behavior - The impact of company external conditions and managers' personality traits

URL:	https://studylib.net/doc/18465550/the-essentials-o...
Document Type:	Conference or workshop publication
Year of publication:	2010
Book title:	The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
The title of a journal, publication series:	Proceedings ... EMAC Conference : 39th 2010, Copenhagen, Denmark, June 1-4 / European Marketing Academy
Page range:	99-100
Conference title:	EMAC 2010
Location of the conference venue:	Copenhagen, Denmark
Date of the conference:	01.-04.06.2010
Publisher:	Beckmann, Suzanne C.
Place of publication:	Frederiksberg
Publishing house:	Copenhagen Business School
ISBN:	978-87-92569-01-1
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Rilling, Thomas ; Kuester, Sabine

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ORCID: Rilling, Thomas and Kuester, Sabine

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