Managers' marketing alliance formation behavior - The impact of company external conditions and managers' personality traits


Rilling, Thomas ; Kuester, Sabine



URL: https://studylib.net/doc/18465550/the-essentials-o...
Document Type: Conference or workshop publication
Year of publication: 2010
Book title: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
Page range: 99-100
Conference title: EMAC 2010
Location of the conference venue: Copenhagen, Denmark
Date of the conference: 01.-04.06.2010
Publisher: Beckmann, Suzanne C.
Place of publication: Frederiksberg
Publishing house: Copenhagen Business School
ISBN: 978-87-92569-01-1
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Rilling, Thomas ; Kuester, Sabine

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ORCID: Rilling, Thomas ; Kuester, Sabine ORCID: 0000-0003-0985-2288

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