Customer integration: Antecedents and consequences


Kuester, Sabine ; Schuhmacher, Monika C.



URL: https://www.yumpu.com/en/document/read/16189874/pr...
Document Type: Conference or workshop publication
Year of publication: 2010
Book title: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts
The title of a journal, publication series: Proceedings of the 5th European Conference on Innovation and Entrepreneurship, September 16-17, Athens, Greece ; abstracts
Page range: 32-33
Conference title: ECIE 2010
Location of the conference venue: Athen, Greece
Date of the conference: 16.-17.09.2010
Publisher: Kakouris, Alexandros
Place of publication: Reading
Publishing house: Academic Publ.
ISBN: 978-1-906638-75-7
Edition: CD-ROM
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics




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