You Don't Get a Second Chance at a First Impression! - Assessing the Impact of TV Ads on Perceived Brand Personality


Heinrich, Daniel ; Hampel, Stefan ; Bauer, Hans H.



URL: http://www.duplication.net.au/ANZMAC09/papers/ANZM...
Document Type: Conference or workshop publication
Year of publication: 2009
Book title: Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, 30 November-2 December 2009, Crown Promenade, Melbourne, Victoria
Page range: 1-11
Publisher: Tojib, Dewi
Place of publication: Melbourne, Victoria
Publishing house: ANZMAC
ISBN: 1-86308-158-5, 1-86308-160-7
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Heinrich, Daniel ; Hampel, Stefan ; Bauer, Hans H. You Don't Get a Second Chance at a First Impression! - Assessing the Impact of TV Ads on Perceived Brand Personality. Tojib, Dewi 1-11 In: Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, 30 November-2 December 2009, Crown Promenade, Melbourne, Victoria (2009) Melbourne, Victoria [Conference or workshop publication]


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