Exploring the brand productivity gap


Hammerschmidt, Maik ; Falk, Tomas ; Germann, Frank ; Ross, William T. ; Bauer, Hans H.



URL: https://www.ama.org/wp-content/uploads/2019/02/201...
Additional URL: http://toc.proceedings.com/08068webtoc.pdf
Document Type: Conference or workshop publication
Year of publication: 2010
Book title: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 21
Page range: 334-335
Conference title: AMA Winter Educators Conference 2010
Location of the conference venue: New Orleans, LA
Date of the conference: 19.-22.02.2010
Author/Publisher of the book
(only the first ones mentioned)
:
Brady, Michael K.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-61738-427-1 , 0-87757-340-9
ISSN: 1054-0806 , 0888-1839
Related URLs: https://www.academia.edu/352887/Exploring_the_Brand_Productivity_Gap
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Hammerschmidt, Maik ; Falk, Tomas ; Germann, Frank ; Ross, William T. ; Bauer, Hans H. Exploring the brand productivity gap. Brady, Michael K. AMA Educators' Proceedings 21 334-335 In: AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA (2010) Chicago, IL ; Red Hook, NY AMA Winter Educators Conference 2010 (New Orleans, LA) [Conference or workshop publication]


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