Exploring the brand productivity gap

URL:	https://www.ama.org/wp-content/uploads/2019/02/201...
Additional URL:	http://toc.proceedings.com/08068webtoc.pdf
Document Type:	Conference or workshop publication
Year of publication:	2010
Book title:	AMA Winter Educators Conference 2010: Marketing Theory and Applications : Proceedings of a meeting held 19-22 February 2010, New Orleans, Louisiana, USA
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	21
Page range:	334-335
Conference title:	AMA Winter Educators Conference 2010
Location of the conference venue:	New Orleans, LA
Date of the conference:	19.-22.02.2010
Publisher:	Brady, Michael K.
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-61738-427-1 , 0-87757-340-9
ISSN:	1054-0806 , 0888-1839
Related URLs:	https://www.academia.edu/352887/Explorin...
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics