Is all that glitters gold, actually? Exploring advertising impact of refined premium print


Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan



DOI: https://doi.org/10.1007/978-3-319-11797-3_104
URL: https://link.springer.com/chapter/10.1007/978-3-31...
Document Type: Conference or workshop publication
Year of publication: 2015
Book title: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference : Portland, Oregon, USA, May 26-29, 2010
Page range: 187
Conference title: 2010 Academy of Marketing Science (AMS) Annual Conference
Location of the conference venue: Portland, OR
Date of the conference: May 26-29, 2010
Publisher: Deeter-Schmelz, Dawn E.
Place of publication: Cham ; Heidelberg [u.a.]
Publishing house: Springer
ISBN: 978-3-319-11796-6 , 978-3-319-11797-3
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan Is all that glitters gold, actually? Exploring advertising impact of refined premium print. Deeter-Schmelz, Dawn E. 187 In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference : Portland, Oregon, USA, May 26-29, 2010 (2015) Cham ; Heidelberg [u.a.] 2010 Academy of Marketing Science (AMS) Annual Conference (Portland, OR) [Conference or workshop publication]


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