Is all that glitters gold, actually? Exploring advertising impact of refined premium print

DOI:	https://doi.org/10.1007/978-3-319-11797-3_104
URL:	https://link.springer.com/chapter/10.1007/978-3-31...
Document Type:	Conference or workshop publication
Year of publication:	2015
Book title:	Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference : Portland, Oregon, USA, May 26-29, 2010
The title of a journal, publication series:	Proceedings of the ... Annual Conference of the Academy of Marketing Science
Page range:	187
Conference title:	2010 Academy of Marketing Science (AMS) Annual Conference
Location of the conference venue:	Portland, OR
Date of the conference:	May 26-29, 2010
Publisher:	Deeter-Schmelz, Dawn R.
Place of publication:	Cham ; Heidelberg [u.a.]
Publishing house:	Springer
ISBN:	978-3-319-11796-6 , 978-3-319-11797-3
ISSN:	NULL
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan

Google Scholar: Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan

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