Is communicating customer prioritization a double-edged sword? Exploring the effects of perceived prioritization and status consciousness on customer loyalty and profitability


Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H.



URL: https://www.ama.org/wp-content/uploads/2019/02/201...
Additional URL: https://www.academia.edu/20590739/Is_Communicating...
Document Type: Conference or workshop publication
Year of publication: 2010
Book title: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 21
Page range: 203-204
Conference title: AMA Summer Educators Conference 2010
Location of the conference venue: Boston, MA
Date of the conference: 13.-16.08.2010
Author/Publisher of the book
(only the first ones mentioned)
:
Iyer, Easwar
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-61782-253-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H. Is communicating customer prioritization a double-edged sword? Exploring the effects of perceived prioritization and status consciousness on customer loyalty and profitability. Iyer, Easwar AMA Educators' Proceedings 21 203-204 In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010 (2010) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2010 (Boston, MA) [Conference or workshop publication]


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