Is communicating customer prioritization a double-edged sword? Exploring the effects of perceived prioritization and status consciousness on customer loyalty and profitability

URL:	https://www.ama.org/wp-content/uploads/2019/02/201...
Additional URL:	https://www.academia.edu/20590739/Is_Communicating...
Document Type:	Conference or workshop publication
Year of publication:	2010
Book title:	AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	21
Page range:	203-204
Conference title:	AMA Summer Educators Conference 2010
Location of the conference venue:	Boston, MA
Date of the conference:	13.-16.08.2010
Publisher:	Iyer, Easwar
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-61782-253-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H.

Google Scholar: Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H.

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