Information seeking process for OTC products: A finite mixture approach analyzing consumer heterogeneity


Bauer, Hans H. ; Heinrich, Daniel ; Bergner, Kai



URL: https://www.researchgate.net/profile/Joao_Proenca/...
Document Type: Conference or workshop publication
Year of publication: 2010
Book title: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 21
Page range: 526-527
Conference title: AMA Summer Educators Conference 2010
Location of the conference venue: Boston, Mass.
Date of the conference: 13-16 August 2010
Publisher: Iyer, Easwar
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-61782-253-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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