Trading off for the effects of prioritization perception and status consciousness on customer profitability


Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H.



Document Type: Conference or workshop publication
Year of publication: 2010
Book title: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
Conference title: EMAC 2010
Location of the conference venue: Copenhagen, Denmark
Date of the conference: 01.-04.06.2010
Author/Publisher of the book
(only the first ones mentioned)
:
Beckmann, Suzanne C.
Place of publication: Frederiksberg
Publishing house: Copenhagen Business School
ISBN: 978-87-92569-01-1
Edition: CD-ROM
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H. Trading off for the effects of prioritization perception and status consciousness on customer profitability. Beckmann, Suzanne C. In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings (2010) Frederiksberg EMAC 2010 (Copenhagen, Denmark) [Conference or workshop publication]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item