Trading off for the effects of prioritization perception and status consciousness on customer profitability

Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H.

Document Type: Conference or workshop publication
Year of publication: 2010
Book title: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings
The title of a journal, publication series: Proceedings ... EMAC Conference / European Marketing Academy
Conference title: EMAC 2010
Location of the conference venue: Copenhagen, Denmark
Date of the conference: 01.-04.06.2010
Publisher: Beckmann, Suzanne C.
Place of publication: Frederiksberg
Publishing house: Copenhagen Business School
ISBN: 978-87-92569-01-1
Edition: CD-ROM
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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