Typology of Potential Benefits of Mass Customization Offerings for Customer: An Exploratory Study of the Customer Perspective

Bauer, Hans H. ; Düll, Anja ; Jeffery, Dennis W.

Document Type: Book chapter
Year of publication: 2010
Book title: Handbook of Research in Mass Customization and Personalization
Volume: 1
Page range: 161-180
Publisher: Piller, Frank Thomas
Place of publication: New Jersey [u.a.]
Publishing house: World Scientific
ISBN: 978-981-4280-26-6
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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