Borrowed plumes: What drives us to buy counterfeit brands?


Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie



URL: https://www.ama.org/wp-content/uploads/2019/02/201...
Document Type: Conference or workshop publication
Year of publication: 2010
Book title: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
Volume: 20
Page range: 56-57
Conference title: 2010 AMA Marketing and Public Policy Conference
Location of the conference venue: Denver, CO
Date of the conference: 20.-22.05.2010
Author/Publisher of the book
(only the first ones mentioned)
:
Manning, Kenneth C.
Place of publication: Chicago, IL
Publishing house: AMA
ISBN: 0-87757-341-7
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie Borrowed plumes: What drives us to buy counterfeit brands? Manning, Kenneth C. 20 56-57 In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO (2010) Chicago, IL 2010 AMA Marketing and Public Policy Conference (Denver, CO) [Conference or workshop publication]


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