Borrowed plumes: What drives us to buy counterfeit brands?

Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie

Document Type: Conference or workshop publication
Year of publication: 2010
Book title: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
The title of a journal, publication series: Proceedings of the ... Annual Conference of the Academy of Marketing Science
Volume: 20
Page range: 56-57
Conference title: 2010 AMA Marketing and Public Policy Conference
Location of the conference venue: Denver, CO
Date of the conference: 20.-22.05.2010
Publisher: Manning, Kenneth C.
Place of publication: Chicago, IL
Publishing house: AMA
ISBN: 0-87757-341-7
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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