Borrowed plumes: What drives us to buy counterfeit brands?

URL:	https://www.ama.org/wp-content/uploads/2019/02/201...
Document Type:	Conference or workshop publication
Year of publication:	2010
Book title:	2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
The title of a journal, publication series:	Proceedings of the ... Annual Conference of the Academy of Marketing Science
Volume:	20
Page range:	56-57
Conference title:	2010 AMA Marketing and Public Policy Conference
Location of the conference venue:	Denver, CO
Date of the conference:	20.-22.05.2010
Publisher:	Manning, Kenneth C.
Place of publication:	Chicago, IL
Publishing house:	AMA
ISBN:	0-87757-341-7
ISSN:	NULL
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie

Google Scholar: Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie

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