All you need is Love: Assessing Consumers’ Brand Love


Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel



Document Type: Conference or workshop publication
Year of publication: 2009
Book title: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 20
Page range: 252-253
Author/Publisher of the book
(only the first ones mentioned)
:
Kamins, Michael
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61567-798-6
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel All you need is Love: Assessing Consumers’ Brand Love. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 252-253 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Conference or workshop publication]


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