Social Influence on Salespeople’s SFA Adoption: A Multilevel Analysis


Homburg, Christian ; Wieseke, Jan ; Kühnl, Christina



URL: http://ub-madoc.bib.uni-mannheim.de/28322
Document Type: Conference presentation
Year of publication: 2009
Conference title: AMA Winter Educators\\\' Conference
Location of the conference venue: Tampa, USA
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: ?? null ??




Dieser Eintrag ist Teil der Universitätsbibliographie.




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