Triangulation of Survey Data in Marketing and Management Research: Concepts, Findings, and Guidelines


Homburg, Christian ; Schilke, Oliver ; Reimann, Martin ; Klarmann, Martin



URL: http://ub-madoc.bib.uni-mannheim.de/28324
Document Type: Conference presentation
Year of publication: 2009
Conference title: AMA Winter Educators\\\' Conference
Location of the conference venue: Tampa, USA
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Schilke, Oliver ; Reimann, Martin ; Klarmann, Martin Triangulation of Survey Data in Marketing and Management Research: Concepts, Findings, and Guidelines. (2009) AMA Winter Educators\\\' Conference (Tampa, USA) [Conference presentation]


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