Why Do Managers Give Price Concessions? The Role of Organizational Price Perceptions

Homburg, Christian ; Totzek, Dirk

URL: http://ub-madoc.bib.uni-mannheim.de/28326
Document Type: Conference presentation
Year of publication: 2010
Conference title: AMA Winter Educators\\\' Conference
Location of the conference venue: New Orleans, USA
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.

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