Internal versus External Price Search in Industrial Buying: The Moderating Role of Customer Satisfaction


Homburg, Christian ; Allmann, Jan ; Klarmann, Martin



URL: http://ub-madoc.bib.uni-mannheim.de/28329
Document Type: Conference presentation
Year of publication: 2010
Conference title: EMAC Conference
Location of the conference venue: Copenhagen, Denmark
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Allmann, Jan ; Klarmann, Martin Internal versus External Price Search in Industrial Buying: The Moderating Role of Customer Satisfaction. (2010) EMAC Conference (Copenhagen, Denmark) [Conference presentation]


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