Internal versus External Price Search in Industrial Buying: The Moderating Role of Customer Satisfaction

Homburg, Christian ; Allmann, Jan ; Klarmann, Martin

Document Type: Conference presentation
Year of publication: 2010
Conference title: EMAC Conference
Location of the conference venue: Copenhagen, Denmark
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.

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