On the effectiveness of social marketing - what do we really know?

DOI:	https://doi.org/10.1080/10495140903566698
URL:	https://www.tandfonline.com/doi/full/10.1080/10495...
Additional URL:	https://www.researchgate.net/publication/228149806...
Document Type:	Article
Year of publication:	2010
The title of a journal, publication series:	Journal of Nonprofit & Public Sector Marketing
Volume:	22
Issue number:	4
Page range:	264-287
Place of publication:	Philadelphia, PA
Publishing house:	Routledge, Taylor & Francis Group
ISSN:	1049-5142 , 1540-6997
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Helmig, Bernd ; Thaler, Julia

Google Scholar: Helmig, Bernd ; Thaler, Julia

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