On the Effectiveness of Social Marketing - What Do We Really Know?


Helmig, Bernd ; Thaler, Julia


Document Type: Article
Year of publication: 2010
The title of a journal, publication series: Journal of Nonprofit & Public Sector Marketing
Volume: 22
Issue number: 4
Page range: 264-287
Place of publication: Binghamton, NY
Publishing house: Haworth
ISSN: 1049-5142
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Helmig, Bernd and Thaler, Julia (2010) On the Effectiveness of Social Marketing - What Do We Really Know? Journal of Nonprofit & Public Sector Marketing Binghamton, NY 22 4 264-287 [Article]


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