On the effectiveness of social marketing - what do we really know?


Helmig, Bernd ; Thaler, Julia



DOI: https://doi.org/10.1080/10495140903566698
URL: https://www.tandfonline.com/doi/full/10.1080/10495...
Additional URL: https://www.researchgate.net/publication/228149806...
Document Type: Article
Year of publication: 2010
The title of a journal, publication series: Journal of Nonprofit & Public Sector Marketing
Volume: 22
Issue number: 4
Page range: 264-287
Place of publication: Philadelphia, PA
Publishing house: Routledge, Taylor & Francis Group
ISSN: 1049-5142 , 1540-6997
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Helmig, Bernd ; Thaler, Julia (2010) On the effectiveness of social marketing - what do we really know? Journal of Nonprofit & Public Sector Marketing Philadelphia, PA 22 4 264-287 [Article]


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