Managing Customers' Adoption Barriers

Kuester, Sabine ; Heß, Silke C.

Document Type: Conference or workshop publication
Year of publication: 2009
Book title: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 20
Page range: 292-293
Publisher: Reynolds, Kristy
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61567-143-4
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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BASE: Kuester, Sabine ; Heß, Silke C.

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ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C.

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