Managing Customers' Adoption Barriers

Document Type:	Conference or workshop publication
Year of publication:	2009
Book title:	AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	20
Page range:	292-293
Publisher:	Reynolds, Kristy
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-61567-143-4
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics