Managing Customers' Adoption Barriers


Kuester, Sabine ; Heß, Silke C.


Document Type: Conference or workshop publication
Year of publication: 2009
Book title: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 20
Page range: 292-293
Author/Publisher of the book
(only the first ones mentioned)
:
Reynolds, Kristy
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-61567-143-4
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: https://orcid.org/0000-0003-0985-2288 and Heß, Silke C. Managing Customers' Adoption Barriers. Reynolds, Kristy AMA Winter and Summer Educators' Conference Proceedings 20 292-293 In: AMA Winter Educators Conference 2009: Marketing Theory and Applications : Proceedings of a meeting held 20-23 February 2009, Tampa, Florida (2009) Red Hook, NY [Conference or workshop publication]


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