The Nonprofit Brand Value Chain - Just Black Boxes or Real Insights?

Helmig, Bernd ; Scholz, Hellen

Document Type: Conference presentation
Year of publication: 2010
Conference title: 39th European Marketing Academy Conference (EMAC)
Location of the conference venue: Kopenhagen, Dänemark
Date of the conference: Juni 2010
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject: 650 Management

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