The Nonprofit Brand Value Chain - Just Black Boxes or Real Insights?


Helmig, Bernd ; Scholz, Hellen


Document Type: Conference presentation
Year of publication: 2010
Conference title: 39th European Marketing Academy Conference (EMAC)
Location of the conference venue: Kopenhagen, Dänemark
Date of the conference: Juni 2010
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Helmig, Bernd ; Scholz, Hellen The Nonprofit Brand Value Chain - Just Black Boxes or Real Insights? (2010) 39th European Marketing Academy Conference (EMAC) (Kopenhagen, Dänemark) [Conference presentation]


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