The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation

URL:	http://ub-madoc.bib.uni-mannheim.de/28515
Document Type:	Conference presentation
Year of publication:	2009
Conference title:	American Marketing Association (AMA)
Location of the conference venue:	Illinois, Chicago, USA
Publication language:	English
Institution:	Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject:	?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Helmig, Bernd ; Schumacher, Pascal

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