The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation

Helmig, Bernd ; Schumacher, Pascal

Document Type: Conference presentation
Year of publication: 2009
Conference title: American Marketing Association (AMA)
Location of the conference venue: Illinois, Chicago, USA
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.

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