Performancemaße zur Leistungsbewertung von Marketing- und Vertriebsmanagern: Ergebnisse einer branchenübergreifenden empirischen Studie

DOI:	https://doi.org/10.15358/0935-0381-2010-8-9-448
URL:	https://elibrary.vahlen.de/10.15358/0935-0381-2010...
Document Type:	Article
Year of publication:	2010
The title of a journal, publication series:	Controlling
Volume:	22
Issue number:	8/9
Page range:	448-455
Place of publication:	München
Publishing house:	Beck
ISSN:	0935-0381
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Artz, Martin

Google Scholar: Homburg, Christian ; Artz, Martin

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item