Performancemaße zur Leistungsbewertung von Marketing- und Vertriebsmanagern: Ergebnisse einer branchenübergreifenden empirischen Studie


Homburg, Christian ; Artz, Martin



DOI: https://doi.org/10.15358/0935-0381-2010-8-9-448
URL: https://elibrary.vahlen.de/10.15358/0935-0381-2010...
Document Type: Article
Year of publication: 2010
The title of a journal, publication series: Controlling
Volume: 22
Issue number: 8/9
Page range: 448-455
Place of publication: München
Publishing house: Beck
ISSN: 0935-0381
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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