When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters


Homburg, Christian ; Müller, Michael ; Klarmann, Martin



DOI: https://doi.org/10.1509/jmkg.75.2.55
URL: https://archive.ama.org/archive/AboutAMA/Pages/AMA...
Additional URL: https://www.researchgate.net/publication/259178226...
Document Type: Article
Year of publication: 2011
The title of a journal, publication series: Journal of Marketing : JM
Volume: 75
Issue number: 2
Page range: 55-74
Place of publication: Chicago, Ill.
Publishing house: Publications Group of the American Marketing Assoc.
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2011) When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters. Journal of Marketing : JM Chicago, Ill. 75 2 55-74 [Article]


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