When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters

DOI:	https://doi.org/10.1509/jmkg.75.2.55
URL:	https://archive.ama.org/archive/AboutAMA/Pages/AMA...
Additional URL:	https://www.researchgate.net/publication/259178226...
Document Type:	Article
Year of publication:	2011
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	75
Issue number:	2
Page range:	55-74
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Müller, Michael ; Klarmann, Martin

Google Scholar: Homburg, Christian ; Müller, Michael ; Klarmann, Martin

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item