When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters

Homburg, Christian ; Müller, Michael ; Klarmann, Martin

DOI: https://doi.org/10.1509/jmkg.75.2.55
URL: https://archive.ama.org/archive/AboutAMA/Pages/AMA...
Additional URL: https://www.researchgate.net/publication/259178226...
Document Type: Article
Year of publication: 2011
The title of a journal, publication series: Journal of Marketing : JM
Volume: 75
Issue number: 2
Page range: 55-74
Place of publication: Thousand Oaks, CA
Publishing house: Sage Publishing
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item