Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group?

URL:	https://www.researchgate.net/publication/312324757...
Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011
Page range:	440-443
Conference title:	AMS 2011 World Marketing Congress
Location of the conference venue:	Reims, France
Date of the conference:	July 19-23, 2011
Publisher:	Campbell, Colin L.
Place of publication:	Ruston, Louis. [u.a.]
Publishing house:	Acad. of Marketing Science
ISBN:	0-939783-15-0
ISSN:	0889-3071
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee

ORCID: Schuhmacher, Monika C., Kuester, Sabine

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