Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group?


Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee



URL: https://www.researchgate.net/publication/312324757...
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011
Page range: 440-443
Conference title: AMS 2011 World Marketing Congress
Location of the conference venue: Reims, France
Date of the conference: July 19-23, 2011
Author/Publisher of the book
(only the first ones mentioned)
:
Campbell, Colin L.
Place of publication: Ruston, Louis. [u.a.]
Publishing house: Acad. of Marketing Science
ISBN: 0-939783-15-0
ISSN: 0889-3071
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group? Campbell, Colin L. 440-443 In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011 (2011) Ruston, Louis. [u.a.] AMS 2011 World Marketing Congress (Reims, France) [Conference or workshop publication]


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