Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group?

Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee

Document Type: Conference or workshop publication
Year of publication: 2011
Book title: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011
Page range: 440-443
Conference title: AMS 2011 World Marketing Congress
Location of the conference venue: Reims, France
Date of the conference: July 19-23, 2011
Publisher: Campbell, Colin L.
Place of publication: Ruston, Louis. [u.a.]
Publishing house: Acad. of Marketing Science
ISBN: 0-939783-15-0
ISSN: 0889-3071
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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