Hot versus Cold Prioritization? The Impact of Prioritization Instruments on Profitable Customer Portfolio Management


Wetzel, Hauke



URL: http://ub-madoc.bib.uni-mannheim.de/28922
Document Type: Conference presentation
Year of publication: 2009
Conference title: AMA Summer Educators Conference 2009
Location of the conference venue: Chicago, USA
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Wetzel, Hauke Hot versus Cold Prioritization? The Impact of Prioritization Instruments on Profitable Customer Portfolio Management. (2009) AMA Summer Educators Conference 2009 (Chicago, USA) [Conference presentation]


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