Should Customer Prioritization Be Communicated? Exploring Prioritization Benefits and Their Effects on Commitment and Customer Profitability


Wetzel, Hauke



URL: http://ub-madoc.bib.uni-mannheim.de/28923
Document Type: Conference presentation
Year of publication: 2010
Conference title: 39th EMAC Conference
Location of the conference venue: Kopenhagen, Dänemark
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Wetzel, Hauke Should Customer Prioritization Be Communicated? Exploring Prioritization Benefits and Their Effects on Commitment and Customer Profitability. (2010) 39th EMAC Conference (Kopenhagen, Dänemark) [Conference presentation]


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