Gratitude or Entitlement? How Communication of Customer Prioritization Jeopardizes High-Tier Customer Profitability


Wetzel, Hauke



URL: http://ub-madoc.bib.uni-mannheim.de/28924
Document Type: Conference presentation
Year of publication: 2010
Conference title: AMA Summer Educators Conference 2010
Location of the conference venue: Boston, USA
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Wetzel, Hauke Gratitude or Entitlement? How Communication of Customer Prioritization Jeopardizes High-Tier Customer Profitability. (2010) AMA Summer Educators Conference 2010 (Boston, USA) [Conference presentation]


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