Gratitude or Entitlement? How Communication of Customer Prioritization Jeopardizes High-Tier Customer Profitability

Wetzel, Hauke

URL:	http://ub-madoc.bib.uni-mannheim.de/28924
Document Type:	Conference presentation
Year of publication:	2010
Conference title:	AMA Summer Educators Conference 2010
Location of the conference venue:	Boston, USA
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	?? null ??

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