True Lies in Online Research - How to Determine Accuracy in Web Surveys

Toma, Boris

URL:	http://ub-madoc.bib.uni-mannheim.de/28926
Document Type:	Conference presentation
Year of publication:	2010
Conference title:	2010 Association for Consumer Research North American Conference
Location of the conference venue:	Jacksonville, USA
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	?? null ??

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