All you need is Love: Assessing Consumers' Brand Love

Heinrich, Daniel

Document Type: Conference presentation
Year of publication: 2009
Conference title: 2009 AMA Summer Marketing Educators\\\' Conference
Location of the conference venue: Chicago, USA
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.

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