Neglected Success Factors of TV-Sponsorship


Heinrich, Daniel



URL: http://ub-madoc.bib.uni-mannheim.de/28934
Document Type: Conference presentation
Year of publication: 2010
Conference title: 2010 Academy of Marketing Science Annual Conference
Location of the conference venue: Portland, USA
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Heinrich, Daniel Neglected Success Factors of TV-Sponsorship. (2010) 2010 Academy of Marketing Science Annual Conference (Portland, USA) [Conference presentation]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item