Creating and Deploying Commitment - Linking Relationship Marketing Initiatives, Commitment and Customer Value


Bryant, Melchior



URL: http://ub-madoc.bib.uni-mannheim.de/28943
Document Type: Conference presentation
Year of publication: 2009
Conference title: 2009 AMA Winter Educators\\\' Conference
Location of the conference venue: Tampa, USA
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: ?? null ??

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bryant, Melchior Creating and Deploying Commitment - Linking Relationship Marketing Initiatives, Commitment and Customer Value. (2009) 2009 AMA Winter Educators\\\' Conference (Tampa, USA) [Conference presentation]


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