Measuring Brand Stress and Identifying Consumers’ Coping Strategies: An Exploratory Study in Germany


Albrecht, Carmen-Maria ; Bauer, Hans H.



URL: http://ub-madoc.bib.uni-mannheim.de/28946
Document Type: Conference presentation
Year of publication: 2010
Conference title: 2010 Cultural Perspectives in Marketing Conference
Location of the conference venue: Lille, Frankreich
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Albrecht, Carmen-Maria ; Bauer, Hans H. Measuring Brand Stress and Identifying Consumers’ Coping Strategies: An Exploratory Study in Germany. (2010) 2010 Cultural Perspectives in Marketing Conference (Lille, Frankreich) [Conference presentation]


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