Measuring Brand Stress and Identifying Consumers’ Coping Strategies: An Exploratory Study in Germany

Albrecht, Carmen-Maria ; Bauer, Hans H.

Document Type: Conference presentation
Year of publication: 2010
Conference title: 2010 Cultural Perspectives in Marketing Conference
Location of the conference venue: Lille, Frankreich
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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