Measuring Brand Stress and Identifying Consumers’ Coping Strategies: An Exploratory Study in Germany

URL:	http://ub-madoc.bib.uni-mannheim.de/28946
Document Type:	Conference presentation
Year of publication:	2010
Conference title:	2010 Cultural Perspectives in Marketing Conference
Location of the conference venue:	Lille, Frankreich
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Albrecht, Carmen-Maria ; Bauer, Hans H.

Google Scholar: Albrecht, Carmen-Maria ; Bauer, Hans H.

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