What is Love? Investigating Consumers Love for their Brands

Albrecht, Carmen-Maria

URL: http://ub-madoc.bib.uni-mannheim.de/28947
Document Type: Conference presentation
Year of publication: 2009
Conference title: World Marketing Congress
Location of the conference venue: Oslo, Norwegen
Date of the conference: 2009
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

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