Current Corporate Product Portfolio Management Practice: An Exploratory Study


Kuester, Sabine ; Landauer, Nina


Document Type: Conference or workshop publication
Year of publication: 2011
Book title: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 22
Page range: 51-52
Date of the conference: 5-7 August 2011
Author/Publisher of the book
(only the first ones mentioned)
:
Noble, Stephanie M.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-61839-652-5
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: https://orcid.org/0000-0003-0985-2288 and Landauer, Nina Current Corporate Product Portfolio Management Practice: An Exploratory Study. Noble, Stephanie M. AMA Educators' Proceedings 22 51-52 In: AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011 (2011) Chicago, IL ; Red Hook, NY [Conference or workshop publication]


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