Current Corporate Product Portfolio Management Practice: An Exploratory Study

Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times : San Francisco, California, USA, 5 - 7 August 2011
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	22
Page range:	51-52
Date of the conference:	5-7 August 2011
Publisher:	Noble, Stephanie M.
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-61839-652-5
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics