Der Einfluss des Markenwerts auf die Unternehmensperformance

URL:	http://ub-madoc.bib.uni-mannheim.de/28995
Document Type:	Article
Year of publication:	2011
The title of a journal, publication series:	Business + Innovation : Steinbeis Executive Magazin
Issue number:	H.3
Page range:	7-14
Place of publication:	Wiesbaden
Publishing house:	Gabler, Springer-Fachmedien
ISSN:	1868-8241
Publication language:	German
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics