Der Einfluss des Markenwerts auf die Unternehmensperformance

Kuester, Sabine ; Landauer, Nina ; Becker, Andreas

Document Type: Article
Year of publication: 2011
The title of a journal, publication series: Business + Innovation : Steinbeis Executive Magazin
Issue number: H.3
Page range: 7-14
Place of publication: Wiesbaden
Publishing house: Gabler, Springer-Fachmedien
ISSN: 1868-8241
Publication language: German
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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