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More than fun and money. Worker motivation in crowdsourcing - a study on mechanical turk
Kaufmann, Nicolas
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Schulze, Thimo
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Veit, Daniel J.
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URL:
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http://aisel.aisnet.org/amcis2011_submissions/340/
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Document Type:
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Conference or workshop publication
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Year of publication:
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2011
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Book title:
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Proceedings of the 17th Americas Conference on Information Systems (AMCIS 2011)
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The title of a journal, publication series:
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Proceedings of the 17th Americas Conference on Information Systems (AMCIS 2011)
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Page range:
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Paper 340
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Conference title:
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AMCIS 2011
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Date of the conference:
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August 04-07, 2011
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Place of publication:
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Atlanta, Ga.
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Publishing house:
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AISeL
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ISBN:
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978-0-615-50707-1
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Publication language:
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English
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Institution:
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Business School > Dieter-Schwarz-Stiftungslehrstuhl für ABWL, E-Business u. E-Government (Veit 2006-2013)
Business School > Wirtschaftsinformatik III (Schader 1991-2015, Em)
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Subject:
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330 Economics
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Keywords (English):
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Crowdsourcing , Survey , Mechanical Turk , Motivation Theory , Extrinsic Motivation , Intrinsic Motivation , Model
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Abstract:
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The payment in paid crowdsourcing markets like Amazon Mechanical Turk is
very low, and still collected demographic data shows that the participants
are a very diverse group including highly skilled full time workers. Many
existing studies on their motivation are rudimental and not grounded on
established motivation theory. Therefore, we adapt different models from
classic motivation theory, work motivation theory and Open Source Software
Development to crowdsourcing markets. The model is tested with a survey of
431 workers on Mechanical Turk. We find that the extrinsic motivational
categories (imme-diate payoffs, delayed payoffs, social motivation) have a
strong effect on the time spent on the platform. For many workers, however,
intrinsic motivation aspects are more important, especially the different
facets of enjoyment based motivation like “task autonomy” and “skill
variety”. Our contribution is a preliminary model based on established
theory intended for the comparison of different crowdsourcing platforms.
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Additional information:
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Online-Ressource
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 | Dieser Eintrag ist Teil der Universitätsbibliographie. |
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