More than fun and money. Worker motivation in crowdsourcing - a study on mechanical turk


Kaufmann, Nicolas ; Schulze, Thimo ; Veit, Daniel J.


URL: http://aisel.aisnet.org/amcis2011_submissions/340/
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: Proceedings of the 17th Americas Conference on Information Systems (AMCIS 2011)
Page range: Paper 340
Conference title: AMCIS 2011
Date of the conference: August 04-07, 2011
Place of publication: Atlanta, Ga.
Publishing house: AISeL
ISBN: 978-0-615-50707-1
Publication language: English
Institution: Business School > Dieter-Schwarz-Stiftungslehrstuhl für ABWL, E-Business u. E-Government (Veit -2013)
Business School > Wirtschaftsinformatik III (Schader -2015)
Subject: 330 Economics
Keywords (English): Crowdsourcing , Survey , Mechanical Turk , Motivation Theory , Extrinsic Motivation , Intrinsic Motivation , Model
Abstract: The payment in paid crowdsourcing markets like Amazon Mechanical Turk is very low, and still collected demographic data shows that the participants are a very diverse group including highly skilled full time workers. Many existing studies on their motivation are rudimental and not grounded on established motivation theory. Therefore, we adapt different models from classic motivation theory, work motivation theory and Open Source Software Development to crowdsourcing markets. The model is tested with a survey of 431 workers on Mechanical Turk. We find that the extrinsic motivational categories (imme-diate payoffs, delayed payoffs, social motivation) have a strong effect on the time spent on the platform. For many workers, however, intrinsic motivation aspects are more important, especially the different facets of enjoyment based motivation like “task autonomy” and “skill variety”. Our contribution is a preliminary model based on established theory intended for the comparison of different crowdsourcing platforms.
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kaufmann, Nicolas ; Schulze, Thimo ; Veit, Daniel J. More than fun and money. Worker motivation in crowdsourcing - a study on mechanical turk. Paper 340 In: Proceedings of the 17th Americas Conference on Information Systems (AMCIS 2011) (2011) Atlanta, Ga. AMCIS 2011 [Conference or workshop publication]


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