Influencing Key Account Strategy Implementation: Considering the Simultaneous Impact of Push and Pull-Through Over Time


Bolander, Willy ; Ahearne, Michael ; Kraus, Florian



Document Type: Conference presentation
Year of publication: 2011
Conference title: AMA Winter Educators' Conference 2011: Marketing Theory and Applications
Location of the conference venue: Austin, Tex.
Date of the conference: February 18-20, 2011
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics




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Bolander, Willy ; Ahearne, Michael ; Kraus, Florian ORCID: 0000-0001-6807-6544 Influencing Key Account Strategy Implementation: Considering the Simultaneous Impact of Push and Pull-Through Over Time. (2011) AMA Winter Educators' Conference 2011: Marketing Theory and Applications (Austin, Tex.) [Conference presentation]


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