Influencing Key Account Strategy Implementation: Considering the Simultaneous Impact of Push and Pull-Through Over Time

Document Type:	Conference presentation
Year of publication:	2011
Conference title:	AMA Winter Educators' Conference 2011: Marketing Theory and Applications
Location of the conference venue:	Austin, Tex.
Date of the conference:	February 18-20, 2011
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics

BASE: Bolander, Willy ; Ahearne, Michael ; Kraus, Florian

Google Scholar: Bolander, Willy ; Ahearne, Michael ; Kraus, Florian

ORCID: Bolander, Willy, Ahearne, Michael and Kraus, Florian

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