Influencing Key Account Strategy Implementation: Considering the Simultaneous Impact of Push and Pull-Through Over Time

Bolander, Willy ; Ahearne, Michael ; Kraus, Florian

Document Type: Conference presentation
Year of publication: 2011
Conference title: AMA Winter Educators' Conference 2011: Marketing Theory and Applications
Location of the conference venue: Austin, Tex.
Date of the conference: February 18-20, 2011
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics

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