Organizational Identification Diffusion Among Frontline Employees: Relative Strength of Interpersonal Influencers

Kraus, Florian ; Ahearne, Michael ; Lam, Son K. ; Wieseke, Jan

Document Type: Conference presentation
Year of publication: 2010
Conference title: AMA Winter Marketing Educators' Conference 2010
Location of the conference venue: New Orleans, Louis.
Date of the conference: 19. - 22.02.2010
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics

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