Organizational Identification Diffusion Among Frontline Employees: Relative Strength of Interpersonal Influencers


Kraus, Florian ; Ahearne, Michael ; Lam, Son K. ; Wieseke, Jan



Document Type: Conference presentation
Year of publication: 2010
Conference title: AMA Winter Marketing Educators' Conference 2010
Location of the conference venue: New Orleans, Louis.
Date of the conference: 19. - 22.02.2010
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics




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Kraus, Florian ORCID: 0000-0001-6807-6544 ; Ahearne, Michael ; Lam, Son K. ; Wieseke, Jan Organizational Identification Diffusion Among Frontline Employees: Relative Strength of Interpersonal Influencers. (2010) AMA Winter Marketing Educators' Conference 2010 (New Orleans, Louis.) [Conference presentation]


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