Internal Marketing via Organizational Identification: All Roads Lead to Rome – but Which One is the Fastest?

Kraus, Florian

Document Type: Conference presentation
Year of publication: 2009
Conference title: Houston Conference in Selling and Sales Management 2009
Location of the conference venue: Houston, TX
Date of the conference: 02.-04.04.2009
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics

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ORCID: Kraus, Florian ORCID: 0000-0001-6807-6544

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