Internal Marketing via Organizational Identification: All Roads Lead to Rome

Internal Marketing via Organizational Identification: All Roads Lead to Rome – but Which One is the Fastest?

Kraus, Florian

Document Type:	Conference presentation
Year of publication:	2009
Conference title:	Houston Conference in Selling and Sales Management 2009
Location of the conference venue:	Houston, TX
Date of the conference:	02.-04.04.2009
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics

BASE: Kraus, Florian

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