Internal Marketing via Organizational Identification: All Roads Lead to Rome – but Which One is the Fastest?


Kraus, Florian



Document Type: Conference presentation
Year of publication: 2009
Conference title: Houston Conference in Selling and Sales Management 2009
Location of the conference venue: Houston, TX
Date of the conference: 02.-04.04.2009
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics




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Kraus, Florian ORCID: 0000-0001-6807-6544 Internal Marketing via Organizational Identification: All Roads Lead to Rome – but Which One is the Fastest? (2009) Houston Conference in Selling and Sales Management 2009 (Houston, TX) [Conference presentation]


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