Company-Reputation versus Division-Reputation: Which One Strikes Through? - A Customer Segments-based Investigation


Kraus, Florian ; Lingenfelder, Michael ; Zimmer, Dominic


Document Type: Conference or workshop publication
Year of publication: 2009
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Conference title: AMA Winter Marketing Educators' Conference 2009
Location of the conference venue: Tampa, Flo.
Date of the conference: 20.02-23.02.2009
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Kraus, Florian ; Lingenfelder, Michael ; Zimmer, Dominic Company-Reputation versus Division-Reputation: Which One Strikes Through? - A Customer Segments-based Investigation. AMA Winter and Summer Educators' Conference Proceedings (2009) Chicago, Ill. AMA Winter Marketing Educators' Conference 2009 (Tampa, Flo.) [Conference or workshop publication]


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