When does Salespeople's Customer Orientation lead to Customer Loyalty? The Differential Effects of Relational and Functional Customer Orientation

DOI:	https://doi.org/10.1007/s11747-010-0220-7
URL:	https://link.springer.com/article/10.1007/s11747-0...
Additional URL:	https://www.researchgate.net/publication/225602345...
Document Type:	Article
Year of publication:	2011
The title of a journal, publication series:	Journal of the Academy of Marketing Science
Volume:	39
Issue number:	6
Page range:	795-812
Place of publication:	New York, NY
Publishing house:	Springer Science + Business Media LLC
ISSN:	0092-0703 , 1552-7824
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Müller, Michael ; Klarmann, Martin

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