When does Salespeople's Customer Orientation lead to Customer Loyalty? The Differential Effects of Relational and Functional Customer Orientation

Homburg, Christian ; Müller, Michael ; Klarmann, Martin

DOI: https://doi.org/10.1007/s11747-010-0220-7
URL: https://link.springer.com/article/10.1007/s11747-0...
Additional URL: https://www.researchgate.net/publication/225602345...
Document Type: Article
Year of publication: 2011
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 39
Issue number: 6
Page range: 795-812
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703 , 1552-7824
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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