When sales managers and salespeople disagree in the appreciation for their firm: The phenomenon of organizational identification tension

Kraus, Florian ; Haumann, Till ; Ahearne, Michael ; Wieseke, Jan ; Lam, Son K.

URL: https://archive.ama.org/archive/AboutAMA/Volunteer...
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 23
Page range: 111-112
Conference title: AMA Winter Marketing Educators' Conference 2012
Location of the conference venue: St. Petersburg
Date of the conference: 17.02.-19.02.2012
Publisher: Bharadwaj, Sundar
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 0-87757-348-4 , 978-1-62276-649-9
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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