Salesforce Integration in New Product Development – A Key Driver of New Product Success?

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URL:	https://ub-madoc.bib.uni-mannheim.de/29912
URN:	urn:nbn:de:bsz:180-madoc-299129
Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	Proceedings of the ANZMAC 2011 Conference
The title of a journal, publication series:	Proceedings of the ANZMAC 2011 Conference, Perth, Australia
Conference title:	Australian & New Zealand Marketing Academy Conference 2011
Location of the conference venue:	Perth, Australia
Date of the conference:	28 – 30 November 2011
Place of publication:	Perth
Publishing house:	ANZMAC
ISBN:	978-0-646-56330
Publication language:	English
Institution:	Business School > ABWL, Marketing & Innovation (Kuester)
Subject:	330 Economics

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Kuester, Sabine ; Hildesheim, Andreas

Google Scholar: Kuester, Sabine ; Hildesheim, Andreas

ORCID: Kuester, Sabine

; Hildesheim, Andreas

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