Salesforce Integration in New Product Development – A Key Driver of New Product Success?


Kuester, Sabine ; Hildesheim, Andreas


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URL: https://ub-madoc.bib.uni-mannheim.de/29912
URN: urn:nbn:de:bsz:180-madoc-299129
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: Proceedings of the ANZMAC 2011 Conference
Conference title: Australian & New Zealand Marketing Academy Conference 2011
Location of the conference venue: Perth, Australia
Date of the conference: 28 – 30 November 2011
Place of publication: Perth
Publishing house: ANZMAC
ISBN: 978-0-646-56330
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? Open Access In: Proceedings of the ANZMAC 2011 Conference (2011) Perth Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Conference or workshop publication]
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BASE: Kuester, Sabine ; Hildesheim, Andreas

Google Scholar: Kuester, Sabine ; Hildesheim, Andreas

ORCID: Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas

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